Screw Apple and Zooey Deschanel

Apple is a highly successful, lucrative company and probably has single-handedly changed the technological landscape of our society. There’s no doubting that. There’s also no doubting that even though Steve Jobs has been dead for eight months, he still possesses more knowledge in his eroding pinky than any of us could ever imagine. That’s just fact.
But I’ve recently had an epiphany about Apple, specifically their marketing team who has been pumping out the below ads throughout the past couple of months now.
And that is that they think we’re all fucking idiots incapable of using our eyes to look out the window to see if it’s raining, useless in finding the nearest super market to get some soup or organic mushrooms, or that we suffered blunt trauma to the head, have short term memory loss, and are only capable of cancelling an appointment 30 minutes from now by telling Siri to do it for us.
There are bloated kids in Africa right now trying to scrape together rations of bread for the upcoming week for them and their families. However, Apple is determined to make it easier on housewives and emo kids in ironic T-shirts to verbalize a text message about who gives a shit what.
While I’m at it, if there is an emo kid out there with a Che Guevara Communist shirt on right now, just realize that you go against the basic fundamentals of the Marxist political movement by giving a United States capitalist organization $20 for that shirt. Feel free to take off the headphones made of hemp and wipe off the guyliner so you can listen and see what your Social Studies teacher is talking about.
Let’s take the Zooey Deschanel commercial as an example, who apparently think she’s so cool that she adds an extra “o” to her first name. There’s only one reason why one would do that, and it’s the same reason why someone named Greg spells it like “Gregg”: and that’s because you’re a pretentious douche and need extra attention.
The people at Apple want us to not only believe that Zooey is an accomplished actress and a big enough star to be in an Apple commercial, but also that we give a shit what she does on a rainy day. Like the whole fucking world is supposed to know who she is.
The truth is that Zooey’s accolades include co-starring in “Yes Man” with Jim Carrey who peaked 15 years ago and hasn’t had a funny movie since. She also starred alongside a deadpanned Mark Wahlberg in one of M. Night Shyamalan’s perennial feces “The Happening”.
So apparently that’s what Apple looks for in their casting decisions. Fair enough, let’s analyze the commercial. It’s only 30 seconds long, but that doesn’t mean that it’s not devoid of devoidedness.
Instance 1: Too lazy to get in the car and get tomato soup
In this gem, we see Zooey, apparently unqualified and not sufficiently suited to use her two eyeballs, asking Siri if it’s raining out. Now, to her credit, perhaps she thought it was hail or some other form of precipitation falling from the sky. But hey, let’s not give her too much credit here.
Zooey then suggests Siri to find her a place that delivers tomato soup without taking into consideration that no one in their right mind wants to drive however many miles in the pouring rain just to deliver a $4.50 pint of soup. Now, there are two things about delivery people that everyone should know about:
1.) They’re slowly coming to the realization that their purpose of life is to bring people, who are too lazy to get off their asses and drive to the restaurant, their food. When we were all younger, we had dream jobs whether it be a fireman, astronaut, lottery winner (my current day dreamjob), or athlete, and I would venture that delivery guy ranks somewhere in between smelling people’s armpits as a deodorant product tester and walking along the beach picking up used syringes and condoms.
2.) If you’re a delivery guy, you want the tab to at least be $15 so you can get the generous $5 tip, have the person hand you a $20, and wish you along your way. Not $4.50 for a pint of tomato soup and have Zooey hand you a five dollar bill, tell you to keep the change, and slam the door. It doesn’t help that Zooey refuses to put on “real shoes” and apparently prefers the alternative “fake shoes”.
So you have Zooey here, who wants tomato soup desperately, doesn’t want to put on real shoes, and is willing to risk the life of some unlucky delivery guy.
Yep, that’s right. Thanks to Siri’s brilliant insight that it’s raining outside and not some liquid alien invasion (which is the only other plausible excuse I can come up with aside from it not being rain), poor Joe the delivery guy has to risk hydroplaning into a street lamp and either dying on sudden impact or third degree burns from the tomato soup exploding everywhere on his body. Way to look out for humanity, Zooey.
Instance 2: Procrastinating clean-up time in favor of dancing horribly
Since Zooey is apparently too busy of an actress and starring in one hit after another, she obviously doesn’t have the time to clean up and tells Siri to remind her tomorrow.
As a side note, I’m also putting on my detective hat and assuming that Zooey is single based on the banjo, piano, and two violins hanging on the wall. That’s the ultimate warning sign for a guy who has to worry when he had a long day at work, wants to vege out on the couch, and just wants watch some goddamn football, yet your girlfriend is in the other room slamming away on the banjo. Easily a means for separation.
And a note to Apple: do you actually expect us to believe that a “high-caliber” actress like Zooey Deschanel doesn’t hire some minimum wage maid to clean up her mess? Right.
So I would like to take this time to thank Apple for giving us a resource that allows celebrities with tons of money to tell them if it’s raining out, sacrifice lives of hard-working delivery men by making them drive in the rain for a 50 cent tip, and putting a task in the calendar to remind your maid to pick up all of your crap.
Bravo






